泭

Making it to 80
Only a handful of companies make it to this milestone birthday. Considering we remain a family-owned company, which has never been bought or sold, makes this accomplishment even more remarkable. Consistent leadership and dedicated employees are two reasons we have the opportunity to blow out the candles for another year. But, the most important reason for making it to 80 is you, our customers.

• You have faithfully supported us for the last eight decades.
• You make us accountable to live by our company values, always.
• You give us the motivation to earn your trust every day.

Join the celebration
Beginning this week, we are sharing 80 informative and fun facts on our social media channels. Some facts will give you a sense of our long, proud history while other facts are interesting snapshots of our employees. Please share these facts with your friends throughout the year.

If you���re not following 58勛圖厙, here���s where you can find us:

Our President, Don 58勛圖厙, has the honor of posting the first fact .

Part of the family
A company is made stronger by its people. While we are fortunate to have outstanding employees, we are equally privileged to have you as part of our family, too.

The post 58勛圖厙 Turns 80 Years Old appeared first on 58勛圖厙.

If you���re looking for a low-maintenance way to get your print泭publication online while retaining your unique design, 58勛圖厙 Digital Editions may be just what you need. Part of the digital features at 58勛圖厙 since 2008, Digital Editions is powered by 58勛圖厙���s partner BlueToad and can give your publication a print-to-online home on the web with minimal involvement on your end.

Digital Editions Are User-Friendly
While publishers can avail themselves of numerous native mobile apps, including 58勛圖厙 Apps, which offer a wide range of content treatment options, a non-native mobile solution like Digital Editions has a number of .

Because Digital Editions is a non-native mobile solution, readers can on multiple devices without having to download an app first. Native apps like 58勛圖厙 Apps can provide additional exposure and can alert readers to new content, but more than half (53 percent) of online readers are still .

���It���s browser-based, so you can view it from all modern devices,��� said Dawn Korp, customer technical support representative with 58勛圖厙 Digital Services.

With Digital Editions, your readers can ���thumb��� through the pages electronically, and even better, they can follow web links inserted onto pages by 58勛圖厙 staff and can jump to desired content rather than flipping through pages looking for it in the physical edition.

One of the biggest pluses of publishing a digital copy of your publication is retaining the design that is so important for your printed product. The choices your designers made in terms of placement of stories and how they interact with art and other design elements are part of the product.

Customers Can Choose Their Level of Involvement
���We can start with very little input from the customer,��� Korp said. ���We can work right from their print PDF. Many of them like that part of it ��� there���s very little additional work on their end. Our customers can just add a link to their website or distribute it via email.���

Digital Editions customers can also easily access their own analytics dashboard, which provides multiple reports to illustrate the impacts of the digital content. This gives customers the insights necessary to modify future content that better engages their readers.

Korp said readers get access to the online Digital Editions at about the same time they have access to the printed edition.

���A Place for Both���
While native apps provide more opportunities for publishers to interact with their readers, not every publisher needs to, or is ready, to take that step. For smaller companies that don���t have the staff or budget to work with a custom app, non-native solutions can boost their digital presence with minimal maintenance.

���There���s a place for both, because our customers are at different stages in their digital development and their digital growth,��� Korp said. ���The digital edition is more of an entry step. … They don���t need to have a team to work on it, and they don���t need to have a big budget.���

Teaching Digital
Much of Korp���s job involves education, because while a print customer knows how to print, for example, a cookbook and knows what goes into that process, ���learning the nuances in digital takes some education and explaining and nurturing that understanding,��� she said.

One of the primary examples of what a customer may need to learn is marketing the digital product versus the printed product. ���Just like your print edition, you need to market it. You need to really promote it. That���s where the digital services portion of it comes in. We have lots of additional services that we can offer,��� Korp said, with those services ranging from assessments to production to marketing.

���Once the project is live, I���m the liaison between customer and production, helping them get all the information, helping the team understand the requirements.���

New Platforms, New Ideas
���The way people are using digital, it just opens up new ideas,��� Korp said, adding that even customer questions can lead to innovative approaches. In one case, a customer noticed a significant drop-off in readership, and the 58勛圖厙 Digital Services team discovered that the customer���s link had been posted on a tourist site in connection with an event. ���When the event was over, the people no longer had that link,��� she said, so the team asked the tourism site if it could put the link up on another page.

The platform grows along with the needs of publishers and readers. Among the new updates, customers can choose an option to make the edition more mobile-friendly by offering the text articles separately to the reader first, prior to displaying the printed page (readers using desktop or laptop computers could see the printed page first and have the option to see the text articles). This option is provided with no extra work from the customer and with a small incremental charge for the work involved in preparing the stand-alone articles.

Digital Editions: Are They Right for You?
A variety of factors can indicate whether Digital Editions are a good choice for your company. If you���re getting requests for online content from your readers, your sales force or your advertisers, along with increased mobile traffic to your website, these can be indicators that it���s time to make the plunge.

���Digital Editions can be a good fit for a customer who may not have additional time to devote to digital publishing, who has a smaller budget, or (who) has a smaller digital audience,��� Korp said. ���We can use your print PDFs and provide a finished product ready to distribute, or you can provide alternate PDFs specific for the digital edition. Although the digital editions replicate the PDF page, they do have enhanced features to be mobile-friendly, even on phones.���

���If you are looking for more features for your digital publication, you may choose a custom app,��� she added. ���58勛圖厙 Apps provides an environment for a publisher to lead your readers through a more controlled interactive experience of your content. In addition to app-specific pages, you can allow readers to access any of the additional content on your website without navigating away, and provide a continuous publishing model to keep them coming back. We can build custom apps as turnkey or in a collaborative workflow with your team.���

Get to Know Your Audience
Korp stressed the importance of building and engaging a new audience for publishers who take the step into digital production to create an online magazine or catalog.

“While digital editions are often considered a first step to adding digital to publishing, building a digital audience involves promotion, discoverability, providing the right amount of content, frequency, promotion ��� and promotion. 58勛圖厙 can assist you with recommendations and services to help you with assessment, implementation and support.”

The post Digital Editions: A Great Option For Your Print Publication appeared first on 58勛圖厙.

• ���I don���t know how my website is performing.���
• ���I���m not getting enough traffic to my website.���
• ���I don���t know how my email newsletter is performing.���
• ���How do I attract more subscribers to my e58勛圖厙letter?���

Or, do you struggle with wrapping your head around���?

• ���I don���t know how my social media is helping my business.���
• ���I don���t know how my digital edition or app is helping my business.���
• ���Are there other ways to promote my content, events or premium items?���
• ���I don���t know how to grow our digital side of the business.���

If you���re answer is ���Yes,��� then welcome to the club! These same concerns go through my mind, too.

Seeing what���s in the black box
Understanding how your digital properties ��� like your website, social media platforms and email campaigns ��� are performing can be like looking into a black box. You know something���s in there, but you just can���t see it.

To help unravel this mystery, 58勛圖厙 has created the Digital Presence Assessment, which helps your organization by providing three important deliverables:

1. Helps you assess your overall digital presence effectiveness by analyzing your���
1. website performance
2. social media performance
3. email marketing performance
4. online marketing performance (such as Pay Per Click and Facebook advertising)
5. digital edition or mobile app performance
2. Identifies what is working well or not working as well as it could.
3. Recommends top digital opportunities to pursue and analyze further.

If you���re ready to move your digital presence out of the black box and right in the middle of your organization���s strategy for growth, please contact us to request more information about a Digital Presence Assessment today.

The post Is Your Digital Presence Good for Business? appeared first on 58勛圖厙.

Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.

One of the is that it can show a problem and outline a solution through explaining how your product helped a customer with a need of relevance to readers who can identify with the experiences profiled. A case study can also:

• Simplify complex subjects so your prospects can better understand them.
• Become part of your marketing funnel to draw customers further down the funnel.
• Humanize your company so prospects can see it as a business they can respect and trust.

Here are some tips for writing a泭case study that will win attention and attract prospects:

1. Study the Case
Study the case thoroughly, reading it multiple times before choosing who to interview. Compile the relevant facts and familiarize yourself with them.

2. Interview the Right Customer
When planning a case study, choose an intelligent, articulate customer to interview whose experience with your product or service best illustrates its value and relevance for potential future customers. Ideally, one person should be the contact for the interview, even when discussing a group experience, to assure streamlined, easily understandable results.

3. Produce the Case Study Quickly
Case studies aren’t necessarily evergreen. The stories they share and the solutions they outline may no longer be relevant in a year or so amid changes and advances. A quick turnaround ��� between a day and a week, depending on complexity and scheduling ��� provides a timely story with wide appeal.

4. Use Actual Quotes
Don’t clean up what the customer says. If it isn’t quotable, paraphrase it or simply don’t use it.

5. Be Compelling Yet Concise
Strive to stay between 400 and 750 words to avoid losing the reader. Bullet points can help shorten text where necessary. Write an outline to stay on track.

6. Utilize Solid Structure
Construct your case study well, using a basic, tried-and-true formula that begins with an introduction, ends with a conclusion, and weaves a compelling story in the middle, while leaving room for creativity. The introduction should contain background information about the customer being highlighted and the issues that were addressed by the product. In the middle, your case study should show the steps taken to solve the issues. The conclusion should outline the benefits experienced by the customer.

7. Remember Your Audience
When writing, remember the people you’re trying to reach. Tailor your interview questions and your message to address your ideal prospects and their concerns, perspectives and areas of interest.

8. Write Eye-Catching Headlines
Compelling headlines command attention and cause people to keep reading. For example, ������ tells a story right off the bat. That case study, published in 2010 by Social Media Examiner, traces the spectacular launch of a new Cisco router publicized solely through social media, which saved the networking giant six figures, saved 42,000 gallons of gas, and earned Cisco a Leading Lights award for Best Marketing.

9. Publicize Your Case Study
Case studies shouldn’t be dry, boring documents that reside deep within your website. Rather, they should be vibrant, newsy testimonials that show up on your home page, in your company newsletter and email list, and on all your social media sites to give prospects the opportunity to learn about real-world experiences. Write a press release as well to announce the publication of the case study.

10. Be Prolific
Write numerous case studies to reflect your well-established products and services, as well as those you’d like to highlight because they are new or updated.

The post How to Harness the Power of Case Studies appeared first on 58勛圖厙.

A Quick Review

In this series you���ve learned how to泭create your first Facebook ad; how to come up with a can���t-miss free giveaway offer and how to convert Facebook fans who want this offer into prospects. Now it���s time to create your first Facebook ad campaign.

Let���s good started���

Use Facebook���s Power Editor

Facebook���s Google Chrome簧-based plug-in is recommended for business users because it offers more advantages than the regular Ads Manager. To access Power Editor, point your Google Chrome browser to:

Here are three reasons why Power Editor is the preferred Facebook ad management tool:

1. It offers better control for targeting the right audience for your business.
2. Power Editor gives you more control with ad bidding.
3. It provides more options for ad placement.

Facebook Campaigns

Campaigns help you organize and measure your Facebook ads. Campaigns also help you leverage Facebook advertising by:

1. Creating separate advertising objectives for separate campaigns and then measuring those results against each other to see which objective works best for your business or offer.

   For example, you could create three separate campaigns with a different objective for each one. After the campaigns run, you can compare the results from the different objectives and determine which one is best. Objectives include:

• Page Post Engagement
• Page Likes
• Clicks to Website
• Website Conversions
• App Installs
• App Engagement
• Event Responses
• Offer Claims
• Video Views
2. Creating different ads for different audience types so you can determine which audience is the most responsive to your offer, service or product. The three most common audience types are Demographic Audiences, Custom Audiences and Lookalike Audiences.
• Demographic Audiences is one you define by location, gender, age, interest and behaviors.
• Custom Audiences is an audience you can define by using customer email addresses or telephone numbers.
• Lookalike Audiences is an audience that has the same attributes as your custom audiences ��� meaning it���s an audience that looks like your best customers.
3. Testing ads to identify which ads perform best. You can test different images, text, links, videos and CTAs (call to actions).

There are three components to a Facebook campaign (see the above image):

1. Campaign. Choose an objective (refer to the list of objectives above), which is what you want to accomplish. For example: Do you want to drive traffic to your traffic, or do you want to promote a video? Be sure each campaign has a unique, but relevant name.
2. Ad Set. Choose when you want the ad(s) to run, how much you want to spend, define audience targeting and placement (news feed, sidebar or mobile).
3. Ad. Choose what people will see. This includes images, videos, text, links and CTAs (calls to action).

Check out this video for more help on how to create a successful Facebook Campaign.

Campaign Checklist

Do this first

• Determine an objective for your campaign. Do you want web traffic, leads or event registrations?

Set up your Campaign

• Name your campaign
• Choose your objective

Create your Ad Sets

• Name your Ad Set
• Determine your budget
• Set start and end times for your campaign

Set your Ads

• Be sure to select the Create Ad (���+���) button
• Name your ad
• Select the Facebook Page associated with your business
• Enable conversion tracking (look for more details in part 6 of this series)
• Choose your placement (58勛圖厙 Feed is recommended for optimal exposure)

Select your audience

• What locations do you want to target?
• What ages and gender do you want to target?

Determine your pricing

• Decide if you want to use Facebook CPC (cost per click), CRM (cost per 1,000 impressions) or Optimize CPM (recommended).

Upload your campaign

• Be sure to select ���Upload Changes��� so Facebook can approve and show your campaign.

This is an four-part roll-up-your-sleeves-and-get-ready-to learn-series. Each how-to post is intended to give you specific actions so you can use Facebook to grow your business beginning today. Here���s what you can expect to learn over the next several weeks.

• Part One: How to Create a Free Giveaway that Facebook Fans will Love
• Park Two: How to Convert Facebook Fans into Prospects
• Part Three: How to Create Your First Facebook Ad
• Part Four: How to Create Your First Facebook Ad Campaign

Need Facebook Marketing training right now? Please contact us to schedule a free consultation.

The post How to Create Your First Facebook Ad Campaign appeared first on 58勛圖厙.

A Quick Review
Now that you have your can���t-miss free giveaway offer and a plan to convert Facebook fans who want this offer into prospects and then customers, it���s time to create a compelling Facebook post, which can be turned into a Facebook ad later.

Let���s get started���

Test It!
The best way to create a great Facebook ad is by creating a great Facebook post first. People don���t come to Facebook looking to buy something. Instead, most folks want to see posts that are visually rich and add value.

By creating a Facebook post first allows you to test the engagement effectiveness of the content before spending money on an ad. Meaning, if people are Liking, sharing and commenting, you probably have a good candidate for a Facebook ad on your hands. If there���s no activity on the post, you may want to go back to the drawing board.

Six Characteristics of a Good Facebook Post
Start here for creating a post:

1. Use an image. According to , posts with a single image drive 120% more engagement than a post without an image. Including a photo album increases post engagement by 180%.
2. Focus on them. Make the post content about them, the Facebook users, your audience, not you.
3. Keep it short. Posts with around 80 characters perform best. If you can���t get your message across in 80 characters, then 250 characters (about two lines of text) is the maximum for optimal engagement. However, when converting post into an ad, there are character limitations which are referenced below.
4. Be specific and actionable. In other words, what do you want the person to do after reading your post ��� click a link or the Learn More button?
5. Ask, don���t tell. Should, would, which and who questions tend to get the most response.
6. Write like a real person. Write the content like you are talking to a good friend.

Examples of Good Facebook Posts
Keeping the six characteristics in mind, check out these Facebook posts.

Example #1

Example #2

Example #3

Image Guidelines
Now that you know that a good image can increase your Facebook post���s engagement, follow these guidelines to make certain you are using images properly:

• Use images with people, not just objects.
• Find images with bright colors.
• Image upload size should be 1200 x 628 pixels. If the image size is smaller than 470 x 246, the image will appear as a thumbnail in the post or ad.
• There���s also a 20% text limit on an image that���s used as an ad. This means that on-image text can���t cover more than 20% of the image. Facebook enforces this to discourage images from becoming banner ads. To help you determine the text coverage on an image, Facebook has created a free and easy tool to use ���

Text Guidelines
There are four text areas on a Facebook post:

1. Text: This is the copy that appears above the image for desktop and mobile users and under the headline when the post is converted to an ad and is placed in the right column (sidebar). As noted earlier, the best practice is to keep this copy short. If you plan to convert the post to an ad, maximum number of characters for the Text area can���t exceed 90.
2. Headline. This is the larger text that appears directly below the ad for desktop and mobile users. When converted to an ad, the maximum number of characters is 25.
3. 58勛圖厙 Feed Link Description. As the name indicates, this text only appears in 58勛圖厙 Feed ads. The maximum number of characters is 200. The Link Description area is available in Posts, so use it as way to communication more information about your product, service or organization.
4. URL. This is the name you want give to your URL, which appears under the image. If you are linking to a URL with a long string of characters, considering shortening the URL into something more concise and branded.

This is an four-part roll-up-your-sleeves-and-get-ready-to learn-series. Each how-to post is intended to give you specific actions so you can use Facebook to grow your business beginning today. Here���s what you can expect to learn over the next several weeks.

• Part One: How to Create a Free Giveaway that Facebook Fans will Love
• Park Two: How to Convert Facebook Fans into Prospects
• Part Three: How to Create Your First Facebook Ad
• Part Four: How to Create Your First Facebook Ad Campaign

Need Facebook Marketing training right now? Please contact us to schedule a free consultation.

The post How to Create Your First Facebook Ad appeared first on 58勛圖厙.

A Quick Review
Last week the power of Facebook marketing was revealed: Don���t sell directly on Facebook; but use Facebook as a way to attract the right people ��� the right prospects ��� to your product or service so they can better understand the value you provide.

This strategy is accomplished by offering something for free ��� a giveaway so relevant, desirable and value-packed that it will hard for someone to resist it such as an eBook, a recorded webinar or an invitation to a live event.

After deciding on your free giveaway, the next step is to have the right tools in place so you can convert Facebook Fans into prospects.

Understanding Prospect Conversion Workflow
Before picking up the first tool, the best place to start is to understand the conversion workflow ��� meaning how a Facebook user becomes your prospect. Here���s how it works:

• Step One: Create the free giveaway offer
• Step Two: Build a landing page that features the giveaway along with the ability for the visitor to submit their name and email address to receive the giveaway.
• Step Three: Write a series of emails to send to the people who visited the landing page.
• Step Four: Create a Facebook Ad, which takes the person from Facebook to your landing page (creating a Facebook ad is the topic for the next post in this series!)
• Step Five: Measure results.

What Makes a Good Landing Page?
A landing page is designed to capture your visitors��� attention by providing information specific to their needs ��� like your free giveaway offer. Unlike your home page, where the purpose is to inform, the primary goal of a landing page is to convert site visitors into prospects and then to customers, members or subscribers.

Question: So, what makes a good landing page? Answer: One that makes visitors want to learn more about your free giveaway, product or service and, hopefully, provide their name and email so you have the opportunity to keep in touch.

Here are the essentials to follow when creating a landing page:

• Remember the basics. Include an information request form on the page that visitors can use to submit their name and contact information, enabling you to follow up with them.
• Make sure your headline is interesting and compelling. It���s just a few words, but your title is what grabs a reader���s interest from the moment they land on your site. It should make visitors want to read more, so make it concise yet snappy.
• Make it scannable. Let���s face it: most people today want what they want, and they want it fast. Ensure them your site and its content are interesting by sprinkling your copy with subheads using a series of tags of varying sizes to divide copy into an outline-like form.
• Include only high-quality, on-topic content. Cut out the fluff and stay focused. Keep keyword use natural and don���t just churn out inferior copy to keep your site ���updated.��� Make sure the content hits on all the pain points that will demonstrate how receiving the free giveaway will help the visitor in some meaningful way.
• Make it easy to share and socialize. Include links to all the social sites in which you participate. Not only does this step aid in SEO, it also makes it easy for your visitors to share with their friends, family and colleagues so you can expand your reach without lifting a virtual finger.

Need some landing page design inspiration? .

Automated Email Follow-Up
By creating an email automation workflow, provided by a solutions provider such as , you have the ability to stay connected with your prospects. After visiting your landing page and submitting their name and email address, you can now put the prospect into your email automation workflow, which is a series of emails sent in two- or three-day intervals:

Email #1

• Thank the person for visiting your landing page or website.
• Provide the free giveaway offer, which can be a link to a PDF, online video, etc.
• Announce the paid service, product or program ��� let them know what it is and how to get it.
• Create a sense of urgency by offering a special price for a limited time.

Email #2

• Answer frequently asked questions about your paid service, product or program, which is a good way to talk about the value of what you���re selling and handling common objections.
• Remind your prospect about the deadline to receive the special price
• Provide a customer testimonial

Email #3

• Inform your prospect that now is the time to act
• Provide a bonus for acting now

Putting It All Together
Now that you have decided on your free giveaway offer, created a landing page as a way for people to request your offer, and have an automated email series ready to go that will help convert the prospects into customers, you are ready to create your first Facebook ad.

This is an four-part roll-up-your-sleeves-and-get-ready-to learn-series. Each how-to post is intended to give you specific actions so you can use Facebook to grow your business beginning today. Here���s what you can expect to learn over the next several weeks.

• Part One: How to Create a Free Giveaway that Facebook Fans will Love
• Park Two: How to Convert Facebook Fans into Prospects
• Part Three: How to Create Your First Facebook Ad
• Part Four: How to Create Your First Facebook Ad Campaign

Need Facebook Marketing training right now? Please contact us to schedule a free consultation.

The post How to Convert Facebook Fans into Prospects appeared first on 58勛圖厙.

Why Facebook Marketing?
If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you.

Leveraging Facebook���s robust audience targeting capability along with its sophisticated, but easy-to-use, ad creation and measurement tools, will help you reach the people who matter most to your business. Plus, you only pay for the audience you want to reach and actions you want them to take.

So, whether you are an executive director of an association or a magazine publisher, this Facebook Marketing blog series will help you better understand how to take advantage of Facebook���s rich advertising features like Power Editor to micro target new customers, members or subscribers by using the data you have for existing members or customers. No other marketing tool can deliver such powerful reach at such an affordable cost.

This is an four-part roll-up-your-sleeves-and-get-ready-to learn-series. Each how-to post is intended to give you specific actions so you can use Facebook to grow your business beginning today. Here���s what you can expect to learn over the next several weeks.

• Part One: How to Create a Free Giveaway that Facebook Fans will Love
• Park Two: How to Convert Facebook Fans into Prospects
• Part Three: How to Create Your First Facebook Ad
• Part Four: How to Create Your First Facebook Ad Campaign

Need Facebook Marketing training right now? Please contact us to schedule a free consultation.

Create the Hub
Before getting started with learning how Facebook can help you grow, be sure that your business or organization has a Facebook business page, which is the hub for Facebook marketing. Having a Facebook Page makes your business:

• Discoverable: When people search for you on Facebook, they’ll be able to find you by reaching your business page.
• Connected: Engage with your customers, who can like your Page, read your posts and share them with friends.
• Relevant: Your Page can help you reach large groups of people, with messages specific to their needs and interests.
• Smarter: Page Analytics will give you a deeper understanding of your customers and your marketing activities ��� what they like and share with others.

To create your Facebook Page, .

Show Value First
The primary strategy for effective Facebook marketing isn���t to use the social media platform as a way to sell directly to people, but to use Facebook as a way to attract the right people ��� the right prospects ��� to your product or service so they can better understand the value you provide.

After experiencing the value your company provides, Facebook users will be more likely to become your customer. So, before creating your first Facebook ad, the first thing to consider is what you can provide for free. Make sure the giveaway is so relevant, desirable, and value-packed that it will hard for someone to resist it.

The Anatomy of a Can���t-Resist Free Giveaway
Your free giveaway offer needs to solve a problem in easy-to-follow and actionable steps. Additionally, put together a giveaway so irresistible that people would be willing to pay for it. The giveaway���s goal is to make it attractive enough that Facebook users will gladly provide their contact information (name and email address, for example) to receive it.

Once you have names and email addresses, you can then begin sharing your company���s products and services, which will give you the opportunity to generate revenue later in the sales process (this strategy is the topic of the next blog post in this series).

Your free giveaway can be packaged up in different ways. These are the most common ways to deliver your free content:

1. Audio file of a presentation
2. Video of a recorded webinar or presentation
3. One-on-one training call
4. Free business analysis or assessment
5. Coupon or discount code
6. eBook
7. Email series
8. Invitation to a live event
9. Workbook
10. Fast start guide

Next, finding the perfect can���t-resist giveaway is simple. Here are some ideas:

• Look at your best-performing website article or blog posts for eBook or webinar content ideas. To do this, review your website���s site analytics to determine what content is being viewed most often. When reviewing this information, think about how you could group several posts together. This strategy is a good way to create an eBook without having to write it from scratch.
• Ask your customers via social media what they value most from your business or organization. Facebook and Twitter make this easy and highly visible. Consider posting a question as simple as: If you could receive something for free from [your business name] what would it be? Also look at what social media content is receiving the most engagement. Posts that receive several Likes or Retweets are a sign that the content resonates with your target audience.
• What questions do your customers ask most often and then consider how you could provide the answers for free. Take a look at your customer service call logs or database to determine what questions are asked frequently.

The Most Important Ingredient
The most important ingredient in determining the best free giveaway your business can offer is to make certain the free giveaway is aligned with what you plan to offer as a paid service, product or program.

For example, if you are a relator, consider offering a free guide on how to prepare a house before it goes on the market, or if you are a magazine publisher you could give away a past issue or app version of your magazine.

Need more ideas? Check out these successful Facebook free giveaway offers:

Giveaway Example #1

Giveaway Example #2

Giveaway Example #3

Giveaway Example #4

The post How to Create a Free Giveaway that Facebook Fans Will Love appeared first on 58勛圖厙.

With Facebook���s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers.

If you are considering adding Facebook marketing to your advertising game plan, here are the five steps for turning Facebook fans into customers to grow your business or organization.

Step 1: Define

Begin by defining your objective and ideal customer. Defining what you want to accomplish and who you want to attract are essential to planning an effective Facebook marketing campaign. Questions to ask include:

What is your objective?

• Are you trying to add subscribers to your email list?
• Are you trying to get more page Likes?
• Are you trying to get more leads?
• Are you trying to get attendees to a conference or webinar?

Who is your ideal customer?
Define the characteristics of your ideal customer ��� who they are, what they do as well as understanding their interests and behaviors by asking questions such as:

• What percentage of your customers is female?
• What percentage of your customers is male?
• Is your ideal customer single or married?
• Do your ideal customers have children?
• Which occupations best represent your ideal customer?
• What is your ideal customers��� income level?
• Where do your ideal customers live?
• What magazines and newspapers do they read?
• What websites do they like to visit?
• Do your ideal customers shop online?
• Do they attend seminars and conferences? If so, which ones?

Understanding the answers to these questions will help you create a compelling Facebook ad with the right messaging, imagery and call to action.

Step 2: Attract

Once you have defined your objective and audience, the next step is to consider how you want to attract your ideal customer. In this step, you need to determine the high-value free offer. Here are the best practices to follow when deciding what to give away:

• The giveaway is what you plan to give your ideal customer for free in exchange for their contact information (name, email, etc.). Receiving their contact information gives you the ability to sell your service or product so you can generate revenue later in the sales process.
• Make certain your highly desired free giveaway is aligned with your service or product that you are planning to sell.
• Look at your best-performing website article or blog posts for eBook content ideas.
• Ask your customers via social media what they value most from your business or organization.
• What questions do your customers ask most often and then consider how you could provide the answers for free.

Next, create your free offer and determine how it will be delivered:

• Webinar
• PDF
• In-person workshop/seminar
• Audio file
• Video file
• One-on-one consulting call
• Access to a private Facebook group

Once you have decided on the free giveaway offer and its delivery method, you���ll need to create a Facebook ad targeted to your ideal customers. .

Special Announcement:泭Coming in January we’ll have additional social media insights on the 58勛圖厙 blog to help you learn how to create successful Facebook ad campaigns!

If you have questions right now, please feel free to泭contact us.

Step 3: Engage

The next step is to create a landing page. The landing page is where the Facebook user will go after clicking your ad. The purpose for the landing page is to convert the Facebook user into a prospect by encouraging the visitor to provide their contact information (name, email, etc.) for your free giveaway offer.

For more information on creating great landing pages, check out these articles:

• What Makes a Great Landing Page?
• Why Landing Pages are Critical to Your Success

Step 4: Convert

After collecting the names and email addresses from your landing page, the next step is to convert these landing page submissions. This is accomplished with email marketing. Your email campaign should be a series of three to five emails that communicate to the prospect the products, service or program you are selling.

Refer to these email best practice articles泭for tips on how to leverage email to convert prospects into customers:

• Email Marketing 101
• Email Subject Lines That Get Opened (or not)
• How A/B Testing Your Email Subject Lines Results in More Opens

Step 5: Measure

The last step is to measure the results of the Facebook marketing campaign. Specifically, measure these items:

• Did you achieve your objective?
• Did you reach your ideal customer?
• Did you increase Likes for your Facebook business page?
• How may new leads did you acquire?
• How many new customers (sales) did you gain?

The post 5 Steps for Turning Facebook Fans into Customers appeared first on 58勛圖厙.