Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry?…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled 鈥淎dvertising Mail: Mail Mix Matters.鈥� I…
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How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren鈥檛…
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Member Storytelling 鈥� An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We鈥檝e shared how you can make connections and engage your…
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One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They鈥檝e been a portal to the world since I was a child, and I鈥檝e always been engaged by the medium鈥檚 physical nature. Because I鈥檝e subscribed…
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A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased…
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How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they鈥檙e using analytics to determine future content for their online, mobile and print channels. Katie Domanowski,…
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Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of…
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How Your Company Should Approach A Website Redesign
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will…
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